There are a number of reasons why you would want to build a website. Maybe you have a great idea, or you just started a business. Whatever your reason may be, it is important to think about a few things before starting a website.
1. What is going to be the main purpose of my website?
Many of my clients have great ideas but don’t understand how a website may help or enhance their business. Defining a purpose will help you pick the website developer that will be fit your needs.
2. What will be my strategy once I get the site running?
After building your website, you must now decide on how your website will compete with other sites that are similar to yours and what methods you will use to gain high ranking within your industry. This includes marketing as well as optimization of keywords within your website.
3. Who will run my website?
If you have no knowledge of managing a website, you either have to pick up a book, take a class, or pay a webmaster to manage your website. I suggest reading a book or taking an online course to gain basic knowledge of how to run your specific type of website. Whether it’s an e-commerce site, a blog, or a personal web page, you MUST possess basic knowledge of how your website works and what the costs are to keeping it running.
4. Who are my competing websites and what are they doing?
Developing your website could be easy if you do your research ahead of time. You may find that your idea or business has already been developed and you will be a direct competitor with that website. Knowing what strategies they have tried will help you develop strategies that will work and it will save you a lot of money in the future.
Overall, it’s not hard to start a website but if you don’t know these important things, you’ll just end up spending a lot of money without getting the results that you want. Download my Design Worksheet to help you determine what you will need to get started..